The popular 2009 thriller film The Figurine is generally considered the game changer, which heightened the media attention towards "New Nigerian Cinema" revolution. The term ‘Nollywood’ was first used in 2002 by Norimitsu Onishiwho was a journalist in New York Times. It seemed to have happened overnight. The cinema of Nigeria, often referred to informally as Nollywood, consists of films produced in Nigeria; its history dates back to as early as the late 19th century and into the colonial era in the early 20th century. [42][43] Dealing with the menace of piracy, amongst other problems, became a hard nut to crack; as a result of this, most investors of the "Alaba cartel", who control almost 90 percent stakes in the video industry, began to channel their money into other business ventures instead. [15][34] It launched its cinema chains in 2004, starting with the Silverbird Galleria in Victoria Island, Lagos. The term “Nollywood” is a cognomen which originally referred to the Nigerian film industry. Law limited foreign content on television, so producers in Lagos began televising local popular theatre productions. The film was also screened at the few available theatres at the time. Pinterest. [28], After Nigeria's independence in 1960, the cinema business rapidly expanded, with new cinema houses being established. Few years into the 21st century, Nigeria began to experience the growth of cinemas, which was initially structured for the middle and upper class. In no time, the industry became the third largest producer of films in the world. Fuji House. Nigeria’s film industry, also known as Nollywood, has been making waves across the globe – partly because of the speed of its growth. [8], Film as a medium first arrived to Nigeria in the late 19th century, in the form of peephole viewing of motion picture devices. [8][35] However, the boom experienced in this era is generally believed to have been kickstarted by Kenneth Nnebue's Living in Bondage (1992). But did it? The cinema of Nigeria, often referred to informally as Nollywood, consists of films produced in Nigeria; its history dates back to as early as the late 19th century and into the colonial era in the early 20th century. Now, though, thanks to more funding and better quality productions from their contemporary counterparts, the film industry today is the largest employer after agriculture and makes up 5% of Nigeria’s GDP. The Silverbird experiment became very successful, and as a result, the group launched few more cinema branches in Lagos and other cities in the country. [15], Television broadcasting in Nigeria began in the 1960s and received much government support in its early years. As of now, the origin of the term still remains unclear but is thought of by others to have originated in the early 2000s, as was traced to an article in The New York Times. Nollywood: The Nigerian Film Industry 7 The states in the south and around the major urban centers, such as Lagos State and Rivers State, have the highest population and the most developed economic structure. When Was Nollywood Founded? [31], In 1972, concerned about the influx of foreign culture into Nigeria, the Indigenization Decree was issued by the then head of state Yakubu Gowon; which demands the transfer of ownership of about a total of 300 film theatres in the country from their foreign owners to Nigerians. [14] As a result, Nigerian content in theatres increased in the late 1960s into the 1970s, especially productions from Western Nigeria, owing to former theatre practitioners such as Hubert Ogunde and Moses Olaiya transitioning into the big screen. 2015 ₦44,180,499) in five days. This is when we began to hear about 200 films being made a year, then 700, and now nearly 2500 are made in any given year. Nigerian filmmakers usually feature Ghanaian actors in Nigerian movies as well and that has led to the popularity of Ghanaian actors almost like their Nigerian counterparts. He established the Rex Cinema in Ebute Metta, Regal Cinema and Royal Cinema. We showed you the film that kickstarted Nollywood, Living in Bondage, but what about some more contemporary favorites? Most … The Nigerian Film Industry (Nollywood) is globally recognised as the second largest film producer in the world. It wasn’t until the 1990s, when a grassroots movement in Nigeria emerged and shaped the Nollywood that we have come to understand today. Its arguable. Since the heady days of Living in Bondage and Things Fall Apart, to this age of Bling Lagosians, 4th Republic, and Wedding Party, Nigeria’s film industry has experienced a lot of change and growth and has acquired a varying amount of reputations in during its existence. [24][52] By 2016, this record was held by The Wedding Party, a film by Kemi Adetiba. [17] The oil boom of 1973 through 1978 contributed immensely to the spontaneous boost of the cinema culture in Nigeria. Nollywood actress, Timmy K MacNicol, was born in Nigeria and later adopted by the Hanson family from Ghana. He stated that there seems to be a "Nigerianization" of Africa, worrying that the whole continent has come to "snap its fingers the Nigerian way". And a bit later in 1984, Wale Adenuga’s Papa Ajasco became the first blockbuster and one of the largest cinematic events in Nigeria. For us it is a good development. Bollywood-Nollywood-Hollywood. This transfer also resulted in the emergence of Nigerian playwrights, screenwriters and film producers; popular literature and theatre works were adapted into motion pictures. The Silverbird Galleria is a large shopping mall, with an upscale cinema facility and various outlets where mercantile activities take place. In 2009, Unesco rated Nollywood as the second-biggest film industry in the world after Indian cinema in terms of output. Nollywood, the nickname for Nigeria’s robust film industry, has long been hamstrung by piracy. [11][12] Nigerian film actors featured in Palaver include Dawiya and Yilkuba. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. [15][16] The first fully commercial Nigerian films, shot on celluloid, were also made by these filmmakers in the 1960s. So when they gained independence in 1960, Nigerian filmmakers had to find a way to support themselves. [17] The oil boom of 1973 through 1978 also contributed immensely to the spontaneous boost of the cinema culture in Nigeria, as the increased purchasing power in Nigeria made a wide range of citizens to have disposable income to spend on cinema going and on home television sets. [38], According to the Filmmakers Cooperative of Nigeria, every film in Nigeria had a potential audience of 15 million people in Nigeria and about 5 million outside Nigeria. Many of these were circulated on video as well, and a small-scale informal video movie trade developed. The film was shot amongst the Sura and Angas people of the present day Bauchi and Plateau States in Northern Nigeria, and narrates the rivalry between a British District Officer and a tin miner which leads to a war. BNH: Nollywood The 2nd Largest Film Industry in The World With Over 2,500 Productions Annualy. [9] These were soon replaced in early 20th century with improved motion picture exhibition devices, with the first set of films screened at the Glover Memorial Hall in Lagos from 12 to 22 August 1903. They were made quickly, with typical budgets in the range of $15,000 to $40,000. The decline of the Home video era has been attributed to several factors, such as the refusal of the Government to provide support and funding, the lack of a formal and effective indigenous film distribution infrastructure and the increase in the cost of production in Nigeria. Create robust and customizable shot lists. A New York Times journalist, Norimitsu Onishi helped coin the term in 2002, when he began to notice a ton of filmmaking activity happening in Lagos, Nigeria. Facebook. Nollywood is making its mark in the film business. 31. Nollywood is born out of a true grassroots collective that has not only become profitable for the country, but has created thousands of jobs. [8][10] The earliest feature film made in Nigeria is 1926's Palaver produced by Geoffrey Barkas; the film was also the first film ever to feature Nigerian actors in a speaking role. The film was a critical and commercial success in Nigeria, and it was also screened in international film festivals[42] The 2010 film Ijé by Chineze Anyaene, overtook The Figurine to become the highest grossing Nigerian film; a record it held for four years, until it was overtaken in 2014 by Half of a Yellow Sun (2013). [61] At the first edition of Africa Magic Viewers’ Choice Awards (AMVCA) in 2013, Ghana’s Jackie Appiah was awarded Best Actress in a Lead Role. [45], Several grants have been launched by the Nigerian Government, in order to support quality content in Nigerian films. [8][29]As of 1921, there were four other halls showing films twice a week in Lagos Mainland and one hall each in Ebute Metta and Oshodi. This grant, although dubbed as a spin-off of "Project Nollywood", was for the entire Nigerian Creative Arts and Entertainment sector. [9] These were soon replaced in early 20th century with improved motion picture exhibition devices; the first set of films shown in Nigerian theatres were Western films, with the first film screened at Glover Memorial Hall in Lagos from 12 to 22 August 1903. A Nigerian zombie-thriller film, written and directed by C.J. Nollywood is best understood as a sobriquet that originally referred to the – Nigeria’s prolific film industry. 2015 ₦21,552,673) in three days. [15][16] In 1972, the Indigenization Decree was issued by Yakubu Gowon, which demands the transfer of ownership of about a total of 300 film theatres from their foreign owners to Nigerians, which resulted in more Nigerians playing active roles in the cinema and film. With nearly 2,000 movies produced annually in Nollywood, the industry’s standards seem to have lagged under the massive output. 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