Your email address will not be published. This blog provides general information and discussion about email marketing and related subjects. Neiman Marcus: Try out a lighter palette for summer, The Land of Nod: Games for All Summer Long, Guitar Center: Fun in the Sun Savings End Today, Whole Foods Market: 8 Summertime Sips That Sparkle, katespade.com: our take on beach essentials (plus, a present for you!). How to keep up with digital marketing… CONTENT: T&C Early Bird Discount According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing. E.g. You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. When it comes to constructing your subject line, there are three things you should always consider and follow like a ritual. 44 Great 4th of July Subject Lines for Your Emails. What is the best time to send Christmas offers? How to Write Email Subject Lines That Will Increase Your Open Rate By 203%. Bryan Ellis is included in our 100 Great Subject Lines … And, because summer gets us all hot and bothered, here are 20 email subject lines — broken down by month — that you can personalize for your business to heat up your customers’ inboxes. These Independence Day email subject lines are related to the flag, the anthem, patriotism, the US, and American traditions. These are not your typical subject lines. So – in order to boost your open rates,  you really need to work your subject lines. Yes & yes! Promotional Subject Lines. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside. How I got 100,000 visitors in a month [Case Study] XYZ generates 2X more sales by doing this! First, take your time in crafting your newsletter subject lines. How to create a B2C email marketing strategy + B2C newsletter templates. Hello, Summer! When you send an email campaign to promote these once-a-year occasions, create a subject line that captures interest and compels your customer to open your message to learn more. : ‘Learn how to design Christmas offer newsletters that sell’, ‘This add-on will help you use XYZ 73% better’. If you need help coming up with creative newsletter ideas for your business, then read on. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Tip: As you prepare your summer marketing subject lines, make sure they offer information about your hot summer promotions. The second brand sent an email with the subject line that simply said “RE.” I have never sent an email to this particular brand, so the email they sent me was regarding nothing. Food52: The holy trinity of summer salad tricks. I want to show something interesting to the subscriber Find everything you need to succeed during 4th of July with specific email marketing strategies, sample subject lines, average discount research, and email examples to fuel your inspiration Features Learn how we streamline campaign planning, help optimize journeys, and simplify competitive audits. Using a potentially misleading subject line is a great way to look like spam, which can substantially impact your open rate. Telling a story, or at least teasing the beginning of one in your subject line is a unique way to highlight benefit and get the open rate you’re looking for. DSW: Big brands. Don’t be afraid to toss in an emoji or two, as these convey fun while increasing open rates. Gap Kids: this is BIG (for sandcastles & pool parties). Remember, a subject line is just as important as the email itself because it’s the first thing people see in their inbox. Here are some tips for optimising your newsletter subject lines for open […], […] on the subject line. Despite this trend, certain emotional language used in Fourth of July-themed emails fared better than the rest. Use an email marketing campaign to get new customers to your business by offering deals, loyalty discounts, … 20% OFF all tabletop + more saving. Chandon: Perfect Summer Party Day 1: Sparkling Red Snow Cone, AliExpress: Heads up: Get your hands on the hottest gadgets, The Music Zoo: 30 Red, White and Blue Guitars & Basses for Summer, Pottery Barn: July 4th Savings + Free Shipping, J.C. Penney: Under $10 summer styles for the family—polos, tees & more, J.Crew Factory: Get extra 30% off these summer MVPs, Blaster Tag: Blaster Tag Summer Hours & Mobile Parties. This is the season to boost your sales by customizing email subject lines to show off the content of your email. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Keep the following tips in mind to get the most out of your email campaigns. The 10 Best Email Subject Lines of 2020. The weather is heating up, and summer consumer. Real Simple: How to Plan the Perfect Summer Getaway, Bloomingdale’s: Quick! Studies show 47% of email recipients open email based on subject line alone, while nearly 70% mark emails as spam depending on the subject line. CustomInk: You could win a summer prize pack or an iPad! Charming Charlie: NEW crossbodies & summer dresses. 15 Super Effective Newsletter Subject Lines Examples And Ideas. Know why; Good email subject lines have the power to convince as well as distant your recipients. And that will make your newsletter open rates fly through the roof (or at least through the gmail promotions tab). As a person whose career revolves around knowing the ins and outs of email marketing, I immediately recognized what had happened. Are you ready to kick your summer campaigns into full swing? Notify me of follow-up comments by email. In 2017 alone, Americans spent $7.1 billion on barbecues and cookouts. Hey! 10. While Independence Day is a celebration for all Americans, it also presents a unique opportunity for small business owners. There is a fine line between not letting the cat out of the bag in your subject line and making it so vague that the subscriber will decide ‘I don’t know what this is about’ and move your email straight to the ‘bin’ (or, worse still – the ‘spam’ folder). This blank subject line gave me no indication of what was in the email, and I deleted it immediately, as I am sure many other recipients did. What does this mean for you? Straight to your inbox Get the best email and digital marketing content delivered. Summer is the season for fun, so let your email subject line reflect the lighthearted mood of the season. The verdict is still out on whether shorter subject lines drive more opens. This post will walk you through writing a good subject line for any kind of newsletter in 3 simple steps. Start with a ‘WHY’ The average person receives a lot of emails every day. Of those emails, subject lines that did not convey emotions had a higher open rate (9.57 percent) than those that did (9.25 percent). Save 50% on Women’s Swimsuits & Cover Ups. Learn to craft engaging subject lines for your summer emails with over 100 examples. A boring subject line won't encourage customers to open an email. Everything we’ve said about email introductions applies double to subject lines. What to do when your XYZ fails, Save 50% next time you visit XX! I want the subscriber to take a particular action NOW (e.g. 16 Email Subject Lines You’ll Probably Want to Click : ‘What Amanda did to me yesterday really wasn’t fun…’. 5 ways to optimize your workout. How to win friends and influence people; MailChimp studied around 24 billion delivered emails and sifted around 22,000 words in different subject lines. Short, simple, and straight to the point; this perfect email subject line conveys the email’s content in just four words. Review our cookie information to learn more. Sloat Garden Center: Birds, bees, and warm weather color! Newsletter Subject Line Ideas. $29.95 & under prices. As you prepare for the summer email campaign season, remember to avoid potential subject line faux pas and craft your subject lines to convey summer excitement, pique consumer interest, and develop a relationship of continued trust. Article first published June 2016, updated May 2019. Use an email marketing campaign to get new customers to your business by offering deals, loyalty discounts, gift packages, or gift guides to entice customers. In fact, some may even be controversial. Plus, we’ll give you three tips to help you create your own fun-in-the-sun subject lines. Making your subject line timely and relevant is a key to getting your newsletter open: E.g. This means not only addressing the subscriber directly by their name, but also addressing their particular pain point (which you should know, right, because you are segmenting your subscribers lists depending on their different needs and interests – or at least you should), and you also speak their language and know what makes them tick (you won’t write the same way to a 50-year old law school professor and to a quirky 25-year old social media marketer, even if you’re trying to sell them the same product). Your subject lines, like your emails, need to be tailored to the recipient if you want to increase the odds that your message will be opened and read. The type that make you […] Father’s Day follows with $15.3 billion expected spent in 2018, which breaks down to about $188 per person. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. Let other companies take the lead with their own brand of attention-grabbers or choose from a selection of generic lines that can be customized to fit with nearly any business: Who’s Your Daddy (Father’s Day sale line), Summer is Getting Closer: Grab a Deal Now, Virgin America: Float away this summer with fares from $69 one way, Kate Spade: Your summer style muse (and her chicest secret weapon), CB2: jumpstart summer with these 3 hot offers, THACKER NYC: The B I G B A N G Sale Starts Now! Here are some irresistible subject lines that use some of the techniques we’ve looked at: “Refer a … You should seek the advice of professionals prior to acting upon any information contained in the Content. While Independence Day is a celebration for all Americans, it also presents a unique opportunity for small business owners. Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Select email marketing subject lines that offer the desired product or blog post without being too “salesy.” When the email subject lines are straightforward, they may seem more genuine to your subscribers. In addition to having more free time on their hands, many customers are also more eager to make purchases. For even more summer subject lines, we’ve got you covered. We used our Marketing Calendar as a guide for these email newsletter ideas to make sure we didn’t miss any holidays or fun promotional ideas. Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it? Rent the Runway: A sale that’s better than fireworks. And that will make your newsletter open rates fly through the roof (or at least through the gmail promotions tab). Do you want to increase your open rates by 120%? stock up on summer must-haves. The summer resembles a time for fun at the beach, wearing flip flops, and breaking out the shorts and tank tops. 44 Great 4th of July Subject Lines for Your Emails. Best Holiday Email Subject Lines for Black Friday 2020. : ‘Renew your subscription now and get 20% off – offer valid only 3 days!’, ‘Grab ‘em before they go – only 5 early-bird tickets left!’, ‘The webinar starts TONIGHT at 8 p.m. – last chance to sign-up’. "Hotel ABC September Newsletter" "Handy Travel Tips from Hotel ABC" 3. Sign up for free and without obligation. Bloomingdale’s: Sun’s Out! Crate and Barrel: Let the fireworks begin, Minibar Delivery: Red, White & Brews 🇺🇸 🍻, Name Bubbles: Before you head off to that BBQ…. I've experimented with several subject line formats for my newsletters, using variations such as: - the name of the newsletter followed by the date - a nonsensical subject line made up of terms in the newsletter - focusing on an article in the newsletter - several highlights from the newsletter E.g. We’ve got hot stuff waiting for you; Hello, sunshine! Between deciding what to include, writing it out and adding photos, and coming up with a newsletter subject line, the process seems overwhelming. Between Memorial Day and Labor Day, the summer offers more retail opportunities with Father’s Day in June and the Fourth of July. Subject lines can make or break an email campaign, and while we wish there was one tried and true method to subject line success, stellar subject lines vary between brand, audience, and email campaign. To provide inspiration, we’ve put together a list of 50 summer subject lines. Length matters in email subject lines. Required fields are marked *. This means both tailoring your message to your target audience (age, gender, profession, even personality type) and using some universal tricks – proven linguistic life-hacks that increase interest of readers regardless of their background: Your headline should not exceed 10 words (and the less, the better). Updated July 2020. When it comes to the best newsletter subject lines, there are several guidelines to keep in mind. In 2013, 2014 and 2015, half of Fourth of July email subject lines conveyed at least one emotion. To help get you inspired for the season, here are 75 summer and end-of-summer email subject lines that are currently heating up inboxes. The 7 best newsletter email subject lines for your next campaign Now that we’ve walked through the basics and given you plenty of references to whip up subject lines of your own, let’s take a closer look at what other companies have done with their subject lines to make their email marketing newsletters an inbox success. Even when you eliminate the spam, that’s still a large number of emails hitting your users’ inboxes each day. Learn how to create oh-so-clickable internal email subject lines to maximize your clicks and opens for your internal employee emails. It means it’s time to start thinking about how you’re going to promote your brand through smart email marketing campaigns designed for everyone’s favorite season. Summer is the perfect time to schedule special offers and events. I want the subscriber to interact with me (e.g. Christmas Email Subject Lines The winter holidays are the perfect excuse to promote new items and services or to phase out old merchandise with a sale. DSW: Sandals $29.95 & under = a happy closet, Tory Burch: The Miller Sandal: Pick a new shade for summer, Etienne Aigner: Everything You Need For A Stylish Summer Getaway. Now, it’s inspiration time. 100+ Email Subject Line Ideas for Dads, Grads, and the 4th of July. You can also use our powerful Shopify integration to send smart email campaigns throughout the summer months or any time of year. Newsletter subject lines. Let’s look at some of the most effective and clickable newsletter subject lines I’ve ever seen. Remember that subject lines are used to pique consumer interest, develop trust, offer value, and, ultimately, keep your customers interested in your brand, so you must pay attention to them. There… Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. If you want to drive maximum sales on Black Friday, you ought to have outstanding emails that would cut through the noise and make the customer open and click-through. I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. 2. Don’t you glare miss this deal! The following listing of summer slogans currently exist around the web from young adults that partake in celebrating this season. You can manage your cookie preferences at any time. If you need more inspiration, check out these resources for more examples of great subject lines: How to write good subject lines for your newsletter Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? I want to tell the subscriber about something new (a new product, service, feature, event etc.) Below, I give you an entire swipe file of 144 email subject line templates you can use today. The Thinking Behind Successful Email Marketing Subject Lines. I want to solve a particular problem the subscriber has …. 3 easy steps to a safer home for your child Check out our new post with 75+ Christmas Newsletter Subject Lines for E-Commerce, B2B, B2C, Restaurants, Hotels and more! I typically really enjoy marketing emails from this company, but the subject line “RE” immediately set off the spam alarm in my brain. In fact, I was about to mark this email as spam until I realized this email was actually from a brand whose email promotions I use quite often to purchase products I love online. Tired of ineffective meetings? Take a look at this comparison of 40 million email subject lines. Barbecues, fireworks and hot dogs: there’s lots to love about the 4th of July. Whole Foods Market: Beer Cocktails and Grilled Pizza? This business forgot to replace the default text in the subject line of the template they selected. Let’s find out! A poor newsletter with a great subject line will almost always outperform a great newsletter with a poor subject line. Here’s what you can do to make your subject lines more compelling for your […], […] they want to open your email or not just based on the subject line (read our earlies post on how to create the perfect subject line here). “Please Accept or Decline Your Benefits” Email Subject Line. Why Are Subject Lines Important? Personalization begins with segmenting your customers so your messages can be specific to their interests, needs, and buying patterns. One of the interesting findings of this extensive study was that people dig when emails had a personal touch to them. There’s definitely as much time needed when creating newsletter email subject lines as there is for the headline of your blog post. It can be a challenge to come up with email newsletter topics (and email newsletter subject lines!) Tip: Don’t miss an opportunity to use your subject line to capitalize on a hot spending season by leaving it blank. Get inspired with some great Black Friday subject lines for the big shopping day, thereby driving higher conversion rate. You might want to schedule a brainstorming session to go over the season’s sales and specials, finding ways to plug in the summer theme to your announcements. It may seem that I’m repeating this again and again, but you always need to know your ‘WHY’ first – why are you sending this particular newsletter? 10 Beach-Bound Essentials for Him & Her, DAVIDsTEA: It’s time for something exotic…, Banana Republic: Summer dresses to wear everywhere, The Stationery Studio: Up to $25 Off Patriotic Parties, NORDSTROM: Sun’s out: Pop-In@Nordstrom de Soleil, Pottery Barn Kids: Summer-ready savings! Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. When you receive a newsletter, you will focus 40 % of your time that you read the newsletter on the subject lines. #1 Summer email subject line: “Summer Sleepwear Sale” In addition to spending patterns, these holidays present fabulous opportunities for word play or other gimmicks for effective subject lines. Barbecues, fireworks and hot dogs: there’s lots to love about the 4th of July. Of those emails, subject lines that did not convey emotions had a higher open rate (9.57 percent) than those that did (9.25 percent). You’ll want to avoid misleading subject lines or subject lines that sound like clickbait. You need to define it (hopefully you have already done that while designing your email marketing strategy and can refer back to it now) and state it clearly in your subject line: I want to sell something to the subscriber (give them an offer) With high-tech spam filters, separate promotional email inboxes, and mandatory email marketing laws to follow, just getting in front of your audience can seem like breaking through Fort Knox. renew their subscription, accept new terms and conditions) Subscribe to get our mothly dose of marketing knowledge, inspiration and news. The weather is heating up, and summer consumer spending is significantly increasing. I read a real estate investing newsletter a couple of times a month because the author has AMAZING email subject lines. You’re not alone. Check out our examples of awesome email subject lines and discover how you can make your employee emails even better. fill-in a short survey about a new course / product / service I am offering) Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. New sandals. Tips on newsletter email subject lines. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. As we approach summer, you want to not only avoid these potential subject line faux pas, but increase open rates by taking your email subject lines to the next level. 🇺🇸, Topshop: Kendall + Kylie swimwear has landed. Get a Newsletter is user friendly and easy to learn. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. Hubspot defined these 7 principles of good subject lines and in my mind, these four really hit the nail right on the head when it comes to the psychology of attracting people’s attention and generating interest: Stressing the need for the reader to take quick action in the subject line and appealing to FOMO (Fear of Missing Out) is a fool-proof way of increasing your open (and conversion) rates: E.g. or stage there are at in your business relationship (a newly-subscribed prospect or a returning customer who has been making repeated purchases from your business for months?). Therefore, you should create a newsletter design that makes it easy for your readers to read the newsletter. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Don’t copy them, but feel free to emulate their approach. How to write good subject lines for your newsletter, 16 Email Subject Lines You’ll Probably Want to Click, How to Write Email Subject Lines That Will Increase Your Open Rate By 203%, Email Marketing for Restaurants – Restaurant Newsletter Ideas and Templates – the Ultimate Guide. 1. By breaking down customers into smaller, more precise groups, you can tailor your marketing to customers that are most willing to make a purchase. Do email subject lines really matter? Factors affecting your email marketing success – deliverability, open rates, click-through rates, conversion rates…. Successful Holiday Subject Lines – Download Now! […] wrote a more detailed post on subject lines earlier here, but just to recap the main […], […] order to boost your open rates, you need to first and foremost work on your subject lines. So if you’re having trouble writing really exciting email subject lines, then this is the post for you. The final faux pas was an email in which the retail subject line read: “Enter your subject line here.”. Here are a few tricks how to improve […], Your email address will not be published. Story Email Subject Lines. Remember, you have to … When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park. It’s general best practice to keeps subject lines to fewer than 50 characters. The first brand in question sent an email with the subject line totally blank. Avoid overly promotional 'free', 'buy now', 'big discount' type phrases. Get inspired with some great Black Friday subject lines for the big shopping day, thereby driving higher conversion rate. In 2013, 2014 and 2015, half of Fourth of July email subject lines conveyed at least one emotion. For your convenience, we’ve split them into subcategories: 4th of July email subject lines with patriotic elements. To recognise that your subscribers ’ needs change depending on a hot spending season by leaving it blank summer subject. Article first published June 2016, updated May 2019 toss in an with. Tips for optimising your newsletter subject lines: the holy trinity of summer currently! E-Commerce, B2B, B2C, Restaurants, Hotels and more 7.1 billion on barbecues and cookouts piquicking the interest... Email marketing open the newsletter on the subject line will almost always outperform a great subject “RE”. Findings of this caliber, remember how many emails are marked as spam based solely on line! 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